This article was published in the Valley Business Journal in June 2020

JDS Creative Academy is debuting a new name for their magazine-style news and information show, Spirit Of Innovation. The JDSCA board decided to rebrand the show and swap out the word Spectrum, which incorporated the meaning of “being on the autism spectrum,” with Spirit. JDS Creative Academy feels Spirit represents who they are as a collective group, whereas the word Spectrum, represents only a subset of their SOI Job Training Crew

Spirit, by definition, derives from the Latin word, “breath.” Spirit, like breath, is something that is essential to one’s life. Spirit can have several different interpretations, depending on your background and the context. However, in today’s current world Spirit of Innovation aims to be something everyone can relate to, and be a TV Show that offers knowledge, community, innovation and so much more to engage the human spirit in a positive way.